Today’s world economy, the creation of huge economic blocks, the changing characteristics of the market, the tendency to globalization, the commercial integration of Mexico-USA-Canada through the North American Free Trade Agreement, the aggressive strategies of international competitiveness, along with the growing concern for environment and its interdependence with social factors are, among others, determining factors for the presence, participation, and permanence of any product or service in the free market economy.
The final consumer’s profile: habits, preferences, likes, and dislikes, grouped in accordance with the specific needs of each customer, become one of the fundamental tools for a good strategy, not only for penetration, positioning and growth, but also FOR survival in a market which is highly competitive and which is becoming more and more sophisticated every day.
Since 1987, Servicios Profesionales Especializados (SPE) specializes in market studies with the objective of generating highly reliable and statistically sound updated information, to assist its clients in their decision-making process.
In order to support these needs, SPE has set international quality standards both in the design and in the carrying out of its work, providing real added value to the analysis and interpretation of the results obtained, which go beyond the mere transcription of the tabulated data.
Until now, the studies and surveys performed by our company cover all Mexico and other countries as well with more than 400 studies performed so far. We serve a great variety of clients whose presence is in the industrial, commercial, banking, and educational sectors. Other segments such as the financial, ecclesiastical, and governmental agencies are covered as well.
SPE can work with you to assure the success of your projects for Mexico and Latin America.
For more information please contact Luis Béjar-Fuentes, BA, MSc, PhD.
